With so many people changing employers and going after the next best thing, you need to start thinking three moves ahead.
The days of holding the same job for 30-plus years are virtually over. Today, a millennial can go through as many as four jobs in their first decade out of college.
With so many people changing employers and going after the next best thing, you need to start thinking three moves ahead. You need to start thinking like a business owner - only now, you’re selling yourself.
The days of the CEO, founders and executives acting as the primary face of the company are changing rapidly, especially now with social media and workplace culture becoming more prevalent. Non-executive employees are in a better position than ever to contribute to their companies and shed the stigma of just being a number.
This is your opportunity to create some publicity and increase your value to potential suitors. Your brand as an employee makes all the difference.
As an employee, you need to work on creating a paper trail for your next employer to reference. You want to knock their socks off when they discover all the great content you’ve been putting out.
In a way, your digital footprint is your new resume or your skillset rap sheet.
In a steadily changing workforce, as you continue to change jobs, you need to promote yourself as much as possible and take advantage of publicity opportunities, because that’s what’s going to facilitate landing that next job.
Here are some pointers.
1. Treat yourself like an independent contractor.
Your current employer doesn’t need to take the entire spotlight. You can still voice your personal thoughts and expertise without breaking any disclosure rules at your company. For example, if you’re passionate about a design technique or a cool piece of software that’s free to the public, you can talk about it. Use your thoughts and your expertise in your work experience to talk about successes and projects that you’re passionate about.
Recruiters reach out all the time to find new talent. By promoting yourself, by pushing out content, you start working for yourself and your brand. That digital footprint could land you your next job.
2. Challenge yourself to be your own publicist.
Promote what you’re doing. Put out your own branded content on LinkedIn, YouTube and Medium. Start a blog/vlog page where you can house all your content and turn your written articles into short/entertaining clips. Use free software platforms to better brand your content. What you’re doing is creating a paper trail and opening the door to more opportunities. As you’ll soon find, people will reach out to you asking you to be a part of their team...recruiting you. What you’re also doing is fetching a higher price for yourself. When you have more content out in the public domain than the CEO, it tends to get you a little more respect. And if it’s between you and someone else, that digital reputation, that footprint, could get you that job.
3. Use your current employer.
The CEO is no longer the sole brand ambassador. There are more opportunities than ever for non-executive employees to make their mark. More and more businesses are producing their own podcasts and using video more frequently. Volunteer to host a podcast or be a guest. Pitch your company a podcast idea, video idea or blog idea, and contribute your time and skills. Take advantage of what your current employer is doing and use it to promote yourself.
Get more involved in your company’s online activities to build your own profile.
4. Attend meetups in your city.
Check out the meetups companies are hosting from their offices. See if you can be a guest speaker or if you can join a panel discussion. Look within your company and beyond to see if you can get on that panel, get in on that discussion, or offer your expertise within or outside the company as a representative. Meetups happen all the time all over the place with like-minded people. Keep track of the folks you meet and build a rapport with them. That could get you your next job.
You have to put yourself out there and meet with people. As you network, you can focus in on your level of expertise and really build yourself up in the community.
The executives don’t need help. They’re already executives. No one ever thinks about building the employee’s brand. You have to do that work yourself. The payoff could be huge. But it’s like any passion project, or any job. You have to start somewhere. By building your own brand, you not only keep up with the competition, you outpace them.
Only half of millennials plan to be working at the same company one year from now. You may not own your own business, you may not be an entrepreneur, and you may like your job. Start pumping out content so that you can build your brand anyway.
Read the original article on Fast Company